Knowledge Base/The Mobile Industry/Industry Guidelines & Compliance
Is there a publicly listed document containing information about mobile marketing compliance and guidelines?
Msgme
posted this on July 14, 2011 15:30
The consumer best practices are available for download from the Mobile Marketing Association’s website. It’s a lengthy document that can be found here: http://www.mmaglobal.com/bestpractices.pdf
You may also want to check out the The CTIA Compliance Monitoring and Enforcement Playbook, available here: http://www.wmcglobal.com/images/CTIA_playbook.pdf
Comments latest first
Would encourage people to start with the CTIA Playbook for regulatory questions. As of September 2012, looks like the MMA is not going to focus as much on regulation, though their Consumer Best Practice Guide represents the template used to create the CTIA's playbook.